Elk River Marketing Delivers High-Impact Website for Everest Fire Protection
The Challenge: Launching a Brand That Stands Out
In December 2024, Brad Shottke came to Elk River Marketing with a bold vision: to launch Everest Fire Protection, a company specializing in innovative fire protection solutions for EV battery manufacturing, modular containers, and other complex applications.
Brad’s mission was rooted in personal experience, formed during a season of reflection in Nepal, and his company needed to reflect that same sense of purpose. With a major industry association event approaching, Everest required more than just a website, it needed a well-articulated digital presence that could inspire trust, convey technical credibility, and tell a compelling story.
The Approach: Strategic Clarity, Industry Fluency, and Streamlined Execution
Elk River Marketing stepped in not simply as a vendor, but as a strategic marketing partner. Because of our deep experience in the fire protection industry and successful B2B digital marketing we were able to skip the learning curve, offering Brad expert guidance and hands-on execution from day one.
Step 1: Laying the Strategic Foundation
We created a streamlined site map that not only outlined the necessary pages, but also illustrated how strategic marketing elements would integrate with the site to support long-term marketing goals.
We developed a detailed website wireframe for each page to guide content, layout, and user flow.
Step 2: Crafting a Cohesive Brand
Led a brand discovery session to define Everest’s voice, customer personas, and market positioning.
Delivered a complete branding toolkit, including logo concepts, color palettes, typography, and visual themes to ensure consistency across channels.
Core messaging was prioritized, ensuring that Everest’s mission and unique value were front and center.
Step 3: Developing Targeted, Industry-Specific Content
Wrote all web copy in-house, aligning tone and technical accuracy with fire protection standards.
Designed and outlined 28 pages of content—from service details and safety insights to industry-specific solutions and a scalable blog structure.
Step 4: Enabling Smooth Development Handoff
Compiled all brand and content assets into a clean, developer-ready format to avoid delays and reduce revisions.
Our well-structured process enabled the developer to build and deploy the site efficiently and with minimal back-and-forth.
The Result: A High-Impact Digital Presence Ready for Launch
Everest Fire Protection launched its full website in time for the industry association event—not because we rushed, but because our process is designed to maximize efficiency without sacrificing an ounce of quality. Brad’s new company now has a powerful digital platform that reflects his vision, communicates expertise, and is built to grow with the business.
Client Testimonial
“Working with Elk River Marketing was an absolutely seamless experience. Zach’s deep expertise in the fire protection industry meant I didn’t have to spend time explaining the nuances of our business—he just got it. The process was nearly effortless on my part, and the final result is a high-quality website that perfectly captures the mission and vision of Everest Fire Protection. I am beyond thrilled with the results and excited for what’s ahead.”
— Brad Shottke, Founder & CEO, Everest Fire Protection
Why Choose Elk River Marketing?
This case study reflects the value we bring to clients in specialized industries:
Industry Expertise: Our fire protection knowledge means faster execution with fewer revisions and greater clarity from the start.
Process-Driven Efficiency: Our workflow is built to remove bottlenecks and ensure nothing falls through the cracks.
High-Quality Outcomes: Every deliverable is developed with purpose, strategy, and longevity in mind.
Collaborative Flexibility: We partner seamlessly with other agencies and developers, serving as a reliable project manager and marketing strategist.
Ready to Build a Website That Works as Hard as You Do?
Whether you're launching a new venture or realizing it's time to upgrade an outdated site, Elk River Marketing brings clarity, industry insight, and seamless execution to every project. If you're looking for a strategic partner who can turn your vision into a high-impact digital presence, without the hand-holding, choose Elk River Marketing!
Contact us to schedule your free discovery call today and see how we can help build (or rebuild) your website to achieve your business goals.